You can buy her Love out of a nosering!!!

A few days back I was re-watching one of my favorite movies of 2020; Bulbbul (an Indian movie), a fiercely portray of a heart-wrenching tale of a young girl who is subjected to – assault, sexual abuse, and domestic violence from her husband, which remains common to the societal norms across. The protagonist (Bulbbul) in the movie, brings out with her a powerful and bold human instinct to fight the many evils of the society portrayed in the Netflix movie.

The act in the movie that caught my attention and insisted me to ponder on the thought was the scene when little Bulbbul was getting married (child brides between the age of six to eight years during the Medieval period) to an affluent, rich, and older man Manindra, and she inquisitively asked her Aunt that why she was made to wear the toe rings and her aunt kept pressing it. In reply, her Aunt said; “Because there’s a nerve here. If it is not pressed, girls tend to fly away.”

Innocently Bulbul asked; “Like a bird?”

In haste, her Aunt replied; “No. It’s to control you.”


The word immediately triggered those suppressed feelings of anger, helplessness, and sorrow of me, belonging to the fairer sex yet the most oppressed sex. Probably you are a modern-day woman like me who won’t believe this but you are also part of this social stigma unknowingly. Like, the jhumka (Indian women's earrings) is one of the most worn pieces of jewelry from times immortal which signifies spiritual development. The purpose of wearing earrings is not limited to beauty and adornment but also to protect women from the evil influences (EVIL??? From ghost or MEN INSIDE OR OUTSIDE the family, I am still pondering!!!). A theory states that nose piercing (another Indian practice for married women) connects with emotional, romantic, and sexual propositions. The orthodox traditionalist says that it prevents a woman from getting hypnotized because it controls brain wavelength. Kamarbandh (waistband) is the most sensual of all the ornaments were worn with the thought that it attracts attention towards the sensual navel area, highlighting the thin waist of a woman and help in keeping the waist slim.


Society and its norms perhaps decides everything for a woman like how she should look, behave, and hold onto her free human spirit. All these only showcases how society has controlled, dominated, and ruled them to make women the weaker sex.

Jewelry has also been considered a status symbol and treasured as an asset for its monetary and traditional values. Somewhere it signifies the metaphor of the situation of women in the society (Is women a piece of ornament for display or an object of pleasure and service for the family she is born or married to?). On the contrary Indian women considers precious jewelry as an asset that she can use in difficult times, for the protection of her dominating half. But with time things are changing with a few individuals, government, and institutions coming together to address such issues.

Being the free-spirited woman of today I thought I should in my own small way fight the inhibitions that still exists in the male-dominated society, and there was another woman like me who has been battling the same cause with her beautiful expression PERTHRO (a jewelry brand whose designs are inspired by women liberation). Nowadays jewelry has the ability to highlight women’s personality and reflects her passion, beauty, and importance. Lately, few jewelry brands have been breaking all the stereotypes and coming up with designs that would speak loud about women's issues. One such brand is Perthro (the brainchild of techie turned designer Ritumainty Mondal).

Ritumainty Mondal quotes

Perthro signifies that the beginning and the end of life is already staged. What’s in between is yours and nothing goes in vain. It is a brand made with the purpose of positivism. We believe that through our art, through our craft, our stories, and our voices, we will be heard. We are voicing against social taboos and atrocities against women. We are trying and want your support for the cause”

Born and raised in Kolkata, Ritumainty initially pursued Computer Science Engineering. But she always yearned that her voice to fight against social injustice on women be heard and with that purpose Perthro, the brand was born, where designs are just a beautiful expression to fight against social injustice.

Do visit her insta handle (@ritumainty and @perthro_jewellery ) and give her a shoutout.

There are few notable brands that have stood against such sexual discrimination.

With time women have come out of that protected (evil shell that connotes to weakness) and marched forward. From stepping to the Moon to being elected as minister of a country or to be recognized as a well-performing CEO in the male-dominated corporate world...


Her wardrobe has seen a lot of changes ever since. Be it her new silhouette or pointed stilettoes or her sleek jewelry...All pronounce POWER. With changing times their choice of jewelry has also changed. From those heavy, junk bold jewelry to sleek, lightweight, and fine jewelry has become the norm.

Born with the heritage and the legacy of Tanishq. Mia, which means “Mine” in Italian, is a line of fine Jewellery handcrafted for the woman of today. Quintessentially unique, fine, and beautiful, just like her. The designs of Mia are many things rolled into one-charmingly simple, contemporarily classy, and faultily flawless, which essentially showcases a modern-day woman.

Mia with its jewelry makes a statement. A statement about the woman who wears Mia.

"She is a quiet storm and sometimes even a fine mess! Her energy is unflinching and she is the wind beneath many wings. Not the one to fit into labels, she creates new convictions. She lights up every room that she walks into with her powerful presence and her humble confidence. "

If brands have traveled their extra mile, it's time that we as social animals (oops! I meant rational humans) need to take the same journey.

As someone rightly said, "Together (man and woman) we stand divided we fall”.

Enlighten us with the stories of such brands in the comment section below, and we promise to cover them in our future stories.

Author: Binata Sen

Co-Author: Dr. Sumanjeet Dass